In 1947 after the war, a group of researchers and entrepreneurs that began to work on two new upholstering materials – foam rubber and elastic tape made by Pirelli – presented the technical specifications of the new products to Marco Zanuso, who saw the huge potential of the new materials in interior furnishings. Between 1951 and 1954, Arflex produced various models of car seat designed by Carlo Barassi. These could be fitted into the vehicle instead of standard production seats and offered outstanding comfort, thanks to the use of foam rubber and elastic tape. The covers could be removed and the seatbacks were adjustable. Arflex strove to make its contribution to the comfort of those Italians who were beginning to travel just after the war. The most successful of those car seats were the "MilleMiglia" and the "Sedile Lettino", a seat that could be turned into a makeshift bed. Both were designed for the Fiat Topolino.